Creative Concept / Copywriter

D.I.Y Roses—
Tui Brewery

Saving you coin for a dozen of a different kind—

New Zealand blokes take pride in their beer. And they take pride in their D.I.Y – Do-It-Yourself – abilities. Appearing on Valentine's Day, this full-page newspaper ad challenged guys to put their D.I.Y skills to use for the love in their life. And to save their hard-earned coin for a nice chilled dozen of their own.

  • NZ Newspaper Creative Awards:
    Newspaper Ad of the Year
    Best Topical Newspaper Ad of the Year
    Highly Commended in Best Craft— Art 

    BestAds:                    
    Pick of the Week— Print

    AdAge:                      
    Editor’s Pick

This full-pager was ready to be torn out of New Zealand’s biggest newspaper on Valentine’s Day. Rolled up, you had yourself a dozen roses ready to go—

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