The Conscious Crossing
Creative Director / Designer
The safety system that beats complacency by constantly changing. View project.
Winner at Cannes, D&AD, Clio, One Show, New York Festivals, Spikes, WARC 100
Belted Survivors
Creative Concept / Copywriter
Turning the wounds left behind by seatbelts into badges of honour. View project.
Winner at D&AD, Clio, Ad Stars, Caples, Effies, Axis Awards, Best Design Awards; Featured on cover of Lürzer’s Archive
Unite Against COVID-19
Platform Identity / Creative / Copywriter
A human response to a health crisis. View project.
Winner at Cannes, D&AD, WARC, Global Effies, Axis Awards, Best Design Awards
Look Right, Look Left
Creative Concept / Copywriter / Talent Director
Throwing back to those infamous times Kiwis didn’t look both ways. View project.
Winner at Cannes, AdStars, AWARD, Axis Awards
KYT Bags
Creative Director / Co-founder / Co-designer
The bags merging fashion and medicine. View project.
D&AD Side Hustle Shortlisted;
Winner at Best Design Awards, Good Awards
Mixed Meds
Creative Concept / Copywriter
No repeats: the meds that can hurt, not heal. View project.
Lürzer’s Archive in-magazine pick;
Winner at Best Design Awards, Axis Awards
The Scamathon
Creative Director
Scammers thank New Zealand very much for its generosity. View project.
Winner at Axis Awards
Down for It
Creative Director
Calling on students to join The Great Migration South. View project.
Winner at Axis Awards, Best Design Awards
The Greatest Deed
Creative Director
The billboard-sized deed that anyone can sign by helping to build a home for those in need. View project.
Winner at Axis Awards, Best Ads Pick of the Week
Let Your Body Go to Work
Creative Director
All in a sick day’s work: heroing a different kind of workday. View project.
Winner at Axis Awards, Best Design Awards
Gen Less
Creative Concept / Copywriter
A speech recycled from the inspiring voices of history. View project.
Winner at Cresta, Axis Awards, Best Design Awards
The Broken Heartline
Creative Concept / Copywriter
Heart to broken heart: working through the gnarly hurt of a break-up. View project.
Winner at Axis Awards
Doors
Creative Concept / Copywriter
Throwing drink drivers into a dark cocktail of good nights gone bad. View project.
Winner at Axis Awards
Codewords
Creative Director
Unexpected words that unlock the deepest of mateships. View project.
Winner at Best Design Awards, Beacons, Effies
Totally Compos Mentis
Copywriter
The film designed to change. And change again. And change again. View project.
Winner at Axis Awards, AWARD;
Featured by Lürzer's Archive & Shots
D.I.Y Roses
Creative Concept / Copywriter
Saving you coin for a dozen of a different kind. View project.
Winner at NZ Newspaper Creative Awards;
Ad Age Editor’s Pick