
Creative Concept / Copywriter
Gen Less—
Energy Efficiency & Conservation Authority
A speech recycled from the inspiring voices of history—
Climate change is our defining moment. Halting it will take all of us: a generation.
To inspire people to step up to this moment, New Zealand’s Energy Efficiency & Conservation Authority wanted to spark an energy revolution. To show a vision for how less energy can mean more life.
This vision became Gen Less: reimagining how we can live, work and thrive with less energy.
This future vision was launched by definers of the past, in a rallying new speech uniting some of history’s most inspiring figures. Used with the endorsement of their estates, both famous speeches and little-seen archival footage are stitched together to create a powerful challenge – history’s change-makers once again using their voices to inspire the change-makers of today. And turning the ‘less-than’ symbol ( < ) into a powerful expression of living more consciously.
Alongside these historical leaders, Gen Less is also backed by leaders of today, including Dr. Jane Goodall.
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Best Awards:
1x Gold Pin— Long-form Moving Image (in collaboration with Assembly)Axis:
1x Silver
4x BronzeCresta:
1x Silver— Outstanding ScriptwritingBestAds:
Top 6 of the Week— Film
"A powerful and inventive collage. The organic, handcrafted approach manages to artfully knit some of the most influential figures of recent history together in a cohesive type-driven animation anthem."
Best Awards Judges—














