Creative Director

The Greatest Deed—
Wellington City Mission

The billboard-sized deed that anyone can sign by helping to build a home for those in need—

PROJECT IN PROGRESS:
(Possibly) the world’s biggest deed, Wellington’s Greatest Deed turns a billboard into a live, living document that anyone can sign by helping to support the build of Whakamaru: Wellington City Mission’s transformative new community housing initiative.

As a building owned by Wellingtonians in support of Wellingtonians, donors can have their ownership repped for all to see on this larger-than-life legal document, before it takes pride of place within the building itself.

The project was kicked off by New Zealand legend and all round good sort Sir Ashley Bloomfield, who abseiled down to be first to sign his name. Getting front-page and prime-time exposure for the cause. With hundreds of names added already, The Deed is being updated weekly as more people add their names and support.

  • Axis:
    2x Silver

    Best Ads:
    Outdoor of the Week

Getting front-page and prime-time exposure, hundreds have already added their names and support, with more being added weekly—

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